MEET THE SPEAKERS
Shar VanBoskirk
VP, Principal Analyst, Forrester
Shar helps CMOs lead customer-obsessed strategies at their firms while also transforming their marketing functions to deliver brand experiences that are relevant to empowered customers. Her specific research focuses on marketing strategy, budgets, staffing, organization, and creating an operating model for customer obsession.
Roger Barnette
CEO, MessageGears
Roger has more than 20 years of experience leading and growing technology businesses. Roger has received numerous awards including the Atlanta Internet Marketer of The Year Award and Emory’s Goizueta Business School Outstanding Recent Alumni Award. Roger is a frequent speaker at industry conferences and has been featured by national media outlets including CNN, Fox News, Fox Business, and NBC Nightly News.
Craig Schinn
Co-founder, Actable
Craig Schinn is a co-founder of Actable, a leading consultancy focused on the analysis and activation of first party customer data. Craig also works extensively on Predictable – a product born out of Actable to score customer data with predictive AI. Craig brings 22 years of digital marketing experience with deep expertise CRM, Analytics, Paid Media, and Marketing Technology. Craig is an alumnus of Accenture, Razorfish, Lytics, and the Columbia Graduate School of Business.
Janelle Wilson
Sr. Marketing Manager, CRM Strategy & Personalization, Best Buy
Janelle is a marketing leader with expertise in digital marketing (email, text, push, direct mail, paid search, and social media), personalization, strategy development and integrated CRM Marketing. Janelle has spent almost a decade with Best Buy's CRM program.
Conor Doyle
VP, Alliances & Business Development, Snowplow
Conor Doyle, VP, Alliances & Business Development with Snowplow which helps any company create granular behavioral data for themselves, in their own cloud—freeing data analysts and scientists from the constraints imposed by analytics vendors. Conor is an alumnus of the University College Dublin where he received his Bachelor's in Mechanical Engineering and Masters's in Mechanical Engineering with Business.
Katie Hansen
Director, Global Engagement Marketing, KAYAK
Experienced E-Commerce & CRM Marketer, based in Boston, MA. Demonstrated history of working in retail and e-commerce. Strong background in email marketing, customer loyalty and churn prevention. Katie previously worked at Tommy John, focusing on retention marketing. She now resides at KAYAK with a passion for engagement marketing.
Matt Michalski
Sr. CRM Capabilities Manager, T-Mobile
Matt has worked in the Martech industry for over 10+ years ranging from product manager to account director. His experience with strong brands like Google and Wunderman Thompson led him to T-Mobile as channel manager for email.
Alisa Stewart
Sr. Director Acquisition, CRM & Loyalty, Party City
Alisa is a results-driven leader with an exceptional track record for developing a strategic vision and translating it into tactical execution that improves customer acquisition, retention and loyalty. Outcomes include dramatically increasing revenue in highly competitive conditions and volatile business climates. Alisa has a strong background in CRM and Loyalty Marketing as brands like Papa Johns, REI, and American Express.
Elizabeth Weddle
Director of Product Marketing, MessageGears
Elizabeth has spent the last ten years helping brands deliver products that customers love at companies such as Sparkpost (acquired by MessageBird) and GoZone Wifi. The best part of her job is connecting with people. She recently joined MessageGears in spring of 2023.
Jessica Filipovic
Director, Client Strategy, Phrasee
Jessica Filipovic is the Director of Client Strategy at Phrasee where AI platform generates and optimizes marketing content for more clicks, conversions,
and revenue. Marketers use Phrasee to generate, test, optimize, and analyze words, emojis, and
even sentiment, to create the best-performing content at scale and in real-time. All with the
click of our magic button.
Dave Ragals
VP of Customer Success, MessageGears
Dave has 20+ years of extensive experience in SaaS and services-enabled technology, concentrating in the fields of marketing and advertising technologies. He has a proven ability to design, deliver, maintain & support innovative, integrated business solutions. He is well-versed in leading, influencing, and motivating both direct reports and other team members.
Michael Murdza
VP, Product Management, MessageGears
With more than 25 years of experience developing solutions that empower the world’s largest and most sophisticated brands, Michael strives to activate and retain customers in both B2C and B2B. In his previous position with Terminus as VP of Product Management, he drove product management for data, core platform, API, identity matching, intent, ad targeting/segmentation, and analytics.
Kelly Harlan
Principal Solutions Consultant, MessageGears
As a marketing enthusiast, Kelly likes to find where marketing and analytics intersect to provide actionable results for businesses. Kelly has a passion for both creative solutions as well as data-driven decisions. Kelly’s 13+ years of industry experience ranges from entertainment and hospitality to utilities.
Matt Earnest
Senior Director - Digital Product Management, Cox Communications
Over the last 8 years at Cox Communications, Matt has worked on digital product experience and management. His previous role at Quintiles also utilized his strong product management and systems expertise.
Will Devlin
VP of Marketing, MessageGears
Marketing executive with two decades of experience in SaaS marketing, eCommerce, and customer service. Currently building one of the fastest-growing companies in the United States by leading and serving a results-driven, world-class, diverse team who feels empowered to do their best work.
