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AGENDA

WHAT TO EXPECT

Leave your stuffy blazers at home because Accelerate is back in Atlanta for a premier conference experience you won’t forget. You’ll hear from industry leaders with the inside scoop on latest trends, along with opportunities to learn how your peers are leveraging MessageGears to segment and personalize campaigns in really cool ways. 

Our incredible speakers will touch on the below topics and more!

Taking personalization beyond the status quo

Learn how successful enterprises are leveraging real-time data and advanced segmentation to send valuable content at scale.

Driving cross-channel customer loyalty

Take away strategies on how to build a cohesive, cross-channel strategy throughout the customer lifecycle, so you can achieve the marketing dream – sending the right message to the right person on the right channel at the right time.

Delivering an elite mobile experience

You need to be wherever your customers are – and that’s on mobile. Hear best practices for curating a mobile experience that delivers the instant connection customers expect.

Client success stories

There’s nothing like trading notes with peers to make you feel more in control. Masterminds from some of the world’s greatest brands will reveal exactly how they’ve leveled up their campaigns over the past year.

7:00PM - 9:00PM

Artistic Impressions Welcome Reception

High Museum of Art - Robinson Atrium

Travel in and get ready for an unforgettable kick-off with heavy hors d'oeuvre and cocktails.

SPONSORED BY:

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8:30AM - 9:30AM

Breakfast

High Museum of Art - Taylor Lobby Terrace

Enjoy a full breakfast on the beautiful patio of The High, and get fueled up for some fun and innovative insights.

9:30AM - 9:35AM

Welcome to Accelerate

High Museum of Art - Taylor Lobby

Will Devlin

VP Marketing, MessageGears

MessageGears' Will Devlin opens Accelerate with insightful updates of the days ahead.

9:35AM - 10:10AM

The Craft of Connection: Strategies that Draw You Closer to Your Customers

High Museum of Art - Taylor Lobby

Roger Barnette

CEO, MessageGears

In today's fast-paced digital world, establishing a genuine connection with your customers can seem like a daunting task. Dive into this exhilarating session as we unravel the future of direct communication, showcasing how MessageGears' innovative solutions don't just reach your customers - they resonate. Discover the power of seamless integrations, hyper-personalized messaging, and real-time responsiveness. Get ready to redefine customer closeness and set your brand apart in the digital age. Welcome to a journey of accelerated connections, where every touchpoint brings you one step closer to the heart of your customer.

10:10AM - 10:30AM

You Have a Modern Tech Stack… Now What?

High Museum of Art - Taylor Lobby

Craig Schinn

Co-founder, Actable

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Clients often engage Actable to help update their tech stacks with the latest and greatest solutions. Yet, the typical MessageGears customer already has what many seek – a composable, real-time approach to data. But even with the most modern tech, many companies are stuck in a hamster wheel using the same old tactics they have for years... with diminishing ROI. New tech, old tricks won’t work. 

 

This main-stage session will cover AI-powered audience segmentation, best-of-breed journey orchestration, and generative AI use cases that you must start on now. Actable, experts in leading digital transformation and customer data, will walk through exactly how you can get the most out of your modern stack. 

10:30AM - 11:15AM

Guest Keynote: The Secret To Driving Innovation & Growth, Even If The Odds Are Against You

High Museum of Art - Taylor Lobby

Shar VanBoskirk 

VP, Principal Analyst, Forrester 

Businesses can’t control everything – the market over the past three years has shown us that. But businesses can set themselves up to innovate no matter what's going on around us. In this presentation, guest speaker Forrester VP & Principal Analyst Shar VanBoskirk will reveal the secret to creating differentiation and growth for your brand.  Expect to learn the answer in three parts:

  • What is customer obsession and how does it prime a business to thrive?

  • What should the role of the marketing function be in driving customer obsession?

  • How can anyone, regardless of role within the company, innovate to help drive growth?

11:15AM - 11:35AM

Take a Break

High Museum of Art - Twelve Eighty Lounge

Hit up the conference café right on site if you want to snag a free snack and a cup of caffeine and check up on emails courtesy of our partner Faraday.

SPONSORED BY:

11:35AM - 12:35PM

Connected Conversations From Phrasee and Best Buy: Fueling Customer-Centric Success with Data and Generative AI 

High Museum of Art - Hill Auditorium

Jessica Filipovic

Director Client StategyPhrasee

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Janelle Wilson
Sr. Marketing Manager, CRM Strategy & Personalization, Best Buy

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Immerse yourself in customer-focused strategies powered by data and enterprise-grade generative AI, featuring trailblazing industry leaders Best Buy and Phrasee.

 

Picture a realm where every interaction is a personalized experience. Imagine campaigns that resonate with individual preferences, driving deeper engagement and loyalty. In this session, Best Buy and Phrasee will share their collaborative journey, showcasing real success stories where AI-generated content has augmented customer connections through greater efficiency, scale, and insights. Don't miss this opportunity to learn about the real-world applications of using customer data combined with generative AI, and how it can empower brands to drive growth in a fiercely competitive arena. 

11:35AM - 12:35PM

Connected Conversations From Snowplow: Outperforming Competitors with Elite Data-Driven Insights

High Museum of Art - Ann Cox Chambers

Conor Doyle

VP, Alliances & Business

Development, Snowplow

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In this roundtable, Snowplow will guide a discussion on how to better understand your customer journeys in real-time with granular, first-party customer data. You’ll learn how to maintain full transparency, ownership, and control over your data. Attendees will also leave with tips on how to empower your martech & data teams to create a scalable foundation for a 360-degree view of customers. Make it easy for everyone on your team to access and develop insights at scale for customer acquisition, engagement, segmentation, and retention.

12:40PM - 1:40PM

Lunch

High Museum of Art - Taylor Lobby Terrace

Enjoy a leisurely lunch back on the patio. There are only a few more sessions to go!

SPONSORED BY:

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Dave Ragals

VP Customer Success, MessageGears

Matt Michalski

T-Mobile, Sr. CRM Capabilities Manager

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1:45PM - 2:15PM

Expert Panel: Using Cross-Channel to Drive Engagement & Revenue

High Museum of Art - Taylor Lobby

Katie Hansen headshot

Katie Hansen
Director, Global Engagement Marketing, KAYAK

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Matt Earnest

Sr. Director, Digital Product Management,
Cox Communications

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In this panel, you’ll hear directly from enterprise leaders as they dive into the specifics of their real-life cross-channel campaigns. They’ll reveal what’s driving success and what insights they’ve discovered along the way. This will be a case study session x3 to learn tangible, cross-channel best practices from some of MessageGears’ elite customers. 

2:15PM - 2:45PM

Mobile-First: A Deep Dive into the MessageGears Mobile Suite

High Museum of Art - Taylor Lobby

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Kelly Harlan

Principal Solutions Consultant, MessageGears

Modern consumers expect on-the-go interactions, right in the palm of their hand. In this session, mobile expert Kelly Harlan will walk through MessageGears’ latest mobile offerings, including a comprehensive walkthrough of push, in-app, and OTT capabilities. You’ll leave ready to redefine your customer journeys to ensure your brand can thrive in today’s mobile-first realm.

2:55PM - 5:30PM

Interactive Afternoon Activities:  Brushstrokes & Beyond

High Museum of Art - Gallery/Plaza

Embrace the Art of Innovation as you tour the beautiful masterpieces that the High Museum of Art has to offer. Followed by the opportunity to create your own art with an interactive graffiti wall and custom letterpress station led by Atlanta artist Chris Noosh. 

SPONSORED BY:

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During the activities sip with drinks from Twelve Eighty Lounge. 

SPONSORED BY:

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5:30PM - 7:00PM

Take a Break

Go do your own thing! Take a nap or whatever you need before we pick it back up with some fun nightlife in ATL Midtown.

7:00PM - 9:30PM

Crafted Cuisine: A Celebration of Innovation

Saints + Council

We’re taking over Saints + Council in Colony Square for a delicious dinner in a cozy setting you won’t forget. Movable Ink – a leading tech partner in cross-channel personalization – is generously sponsoring this portion of the evening.

SPONSORED BY:

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9:30PM - 11:30PM

After Hours Cocktails

Kimpton Shane Aveline

Don’t let dinner be the end of your night! The after party at the hotel mezzanine bar is sure to be a good time. Connect with peers one last time for the night – and your room will be mere steps away.

SPONSORED BY:

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8:30AM - 9:30AM

Breakfast

Kimpton Shane Hotel 2nd Floor - Pre-Function 1

Enjoy day 2 full breakfast conveniently right downstairs from your hotel room and get ready for the conclusion of Accelerate 2023. 

9:30AM - 10:00AM

Party City's Segmentation Masterpiece: How Machine Learning Painted a New Path

Kimpton Shane Hotel 2nd Floor - Venture A + B

Alisa Stewart headshot

Alisa Stewart

Sr. Director Acquisition, CRM & Loyalty, Party City

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Roger Barnette

CEO, MessageGears

You won’t want to miss this fireside chat as Party City walks through its approach to complex segmentation and personalization. Alisa will discuss how her team approached a new strategy with a new tech stack – including how they’re leveraging machine learning and predictive models to target their best customers. Tune in to learn what’s been implemented, how it’s going, and what’s next!

10:00AM - 11:00AM

Vision Forward: The MessageGears Product Roadmap

Kimpton Shane Hotel 2nd Floor - Venture A + B

Elizabeth Weddle

Director of Product Marketing, MessageGears

Michael Murdza

VP Product Management, MessageGears

Step into the 'Vision Forward: The MessageGears Roadmap' session, where groundbreaking meets the canvas of innovation. We're excited to share revolutionary product announcements, crafted to elevate the way brands communicate. Witness a future where artistry and innovation combine, setting the stage for unparalleled customer engagement.

11:00AM - 11:15AM

Closing Remarks

Kimpton Shane Hotel 2nd Floor - Venture A + B

Thanks for hanging out with us! MessageGears CEO Roger Barnette will give everyone a quick send-off message before you hit the road.

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